Issue Campaigns

A great issue campaign begins with a great idea. But it takes more than good intentions to get people behind you and move your issue across the finish line.

At Valor, we start with a clear-eyed assessment of where you are and where you want to go. We help you figure out who’s likely to be on your side, and how you can recruit them to your team.

Then we put together a smart, heartfelt message that will grab people’s attention, bring them to your side, and inspire them to take action.

We’ll organize public meetings to put you face-to-face with the people whose support you need. We’ll design social media campaigns – paid and earned – to let your supporters know what you need and how they can help get the job done. We’ll train your spokespeople to carry your message in ways that are authentic, understandable, and highly effective.

We’ll plan and carry out news events that connect you with reporters who can bring your story to the world, and we’ll stand right by your side if opponents try to derail your journey to victory.

Valor has the skills, the determination, and the heart to help you become the change you want to see in the world.

“Elizabeth brought creativity and passion to the Responsible Budget Coalition’s campaign for a fully funded Illinois state budget.”

—Ambar Mentor-Truppa, former VP of Communications, Shriver Center on Poverty Law